While efforts were made to save the declining fate of the company, the fashion giant had to sell a 20 percent stake to The Blackstone Group, a New York City-based investment management company. However, the two siblings could not retain the popularity of the fashion brand, which resulted in the profits declining. Santo was declared the new CEO, and the creative director’s position went to Donatella. On July 15, 1997, Gianni was shot dead by Andrew Cunanan outside his Miami home.Īfter the fashion designer’s tragic death, Santo and Donatella Versace, Gianni’s siblings, took over the fashion brand. The fame experienced by the legendary fashion designer was short-lived. The Italian Rock n’ Roll designer also created haute couture for Princess Caroline of Monaco and the Princess of Wales. Since Gianni designed for several popular celebrities of the time, he was described as a “Rock n’ Roll” designer.
Pop stars including Michael Jackson and Elton John were among his famous clients. The Italian fashion designer launched his first fashion store in Milan’s Via Della Spiga under the name “Gianni Versace Donna.” His designs quickly became famous, which led him to open his own brand.
Before launching his company, he designed for Complice, Callaghan, and Genny. Versace: a brief historyįounded in 1978 by Gianni Versace, Versace is known for creating innovative and colorful apparel and accessories. Additionally, the fashion house committed to being net-zero along with sourcing 100% renewable energy by 2025. The fashion brand has gone fur-free and created sustainable boutiques. Years later, he used the creature’s head as the centerpiece of the iconic Versace logo.Īpart from creating some of the best apparel and accessories, the fashion giant is committed to creating a pollution-free climate. Medusa struck a chord with Gianni Maria Versace. The Versace siblings played in the Reggio Calabria area as children, where the founder of the fashion brand first noticed the portrait of the mythological creature. The iconic Versace logo is based on a Greek mythological creature, Medusa. The high-end fashion brand is also known for its unique logo. Versace, a fashion brand known for creating some of the best haute couture and accessories, tops the list with the best fashion brands, such as Gucci and Giorgio Armani.